Cookie Policy

Summary

This document informs Users about the technologies that help this Website achieve the purposes described below. These technologies allow the Owner to access and store information (e.g., via Cookies) or use resources (e.g., scripts) on a User’s device while they interact with this Website.

For simplicity, all such technologies are referred to as “Trackers” in this document, unless a distinction is needed. For example, while cookies are browser-based Trackers, other technologies may apply to mobile apps. “Cookies” refers specifically to browser-based tracking where stated.

Some Tracker uses may require the User’s consent. Consent can be freely withdrawn at any time by following the instructions in this document.

This Website uses both “first-party” Trackers (managed by the Owner) and “third-party” Trackers (provided by external services). Third-party providers may access their respective Trackers.

Cookie expiration times may vary. Users can find specifics within each service’s privacy policy or by contacting the Owner.

Activities Strictly Necessary for Site Operation

This Website uses “technical” cookies and similar Trackers to perform activities essential to operation and delivery of the Service.

Other Activities Involving Trackers

Functionality
Trackers are used to enable basic interactions and features, such as communication with the Owner and access to core functionality.

Tag Management – Segment (Segment Inc.)
A centralized service for managing scripts/tags.

Data processed: Cookies, Usage Data
Location: United States
Privacy Policy
Storage Duration:
- __storejs: indefinite
- __tld__: session
- ajs_*: varies between 1 year and session
- seg_*: 1 year or indefinite

Experience Enhancements
Trackers used to improve user experience, such as loading content from external platforms.

YouTube Video Widget (Google LLC)
Embeds video content.

Data: Cookies, Usage Data
Location: United States
Storage:
- PREF: 8 months
- VISITOR_INFO1_LIVE: 8 months
- YSC: session

Spotify Widget (Spotify AB)
Embeds audio content.

Data: Trackers, Usage Data
Location: Sweden

Hotjar Poll & Survey Widgets (Hotjar Ltd.)
Interactive surveys for collecting feedback.

Data: Tracker, Usage Data, other types
Location: Malta
Storage Duration: ranges from session to 2 years

Measurement – Analytics

Google Analytics (Universal Analytics)
Tracks website traffic and behavior.

Data: Cookies, Usage Data
Location: United States
Storage Duration:
- _ga: 2 years
- _gid: 1 day
- _gat: 1 min
- _gac*: 3 months
- AMP_TOKEN: 1 hour

User ID Extension for Google Analytics
Links data across devices/sessions using anonymous IDs.

Data: Cookies
Location: United States

WordPress Stats (Automattic Inc.)
Tracks visits and usage.

Data: Cookies, Usage Data
Location: United States
Storage: tk_tc: session

Google Analytics Advertising Features
Includes demographic and ad interaction tracking.

Data: Trackers, advertising identifiers
Storage:
- IDE: 2 years
- _gcl_*: 3 months
- test_cookie: 15 min

Google Analytics Demographics & Interests Reports
Accesses age, gender, interest data.

Data: Trackers, advertising identifiers

Direct Analytics (First-Party)
Internal tracking used without third-party tools.

Data: Cookies, Usage Data
Storage: modernizr: indefinite

A/B Testing – Google Optimize / Optimize 360
Tracks responses to page variations.

Data: Cookies, Usage Data
Storage: _gaexp, _opt_*: range from 10 seconds to 3 months

Heat Mapping & Session Recording – Hotjar
Tracks user activity visually.

Data: Cookies, Usage Data, other types
Location: Malta
Storage: 30 minutes to 2 years across various _hj* cookies

Survey Management – Hotjar Surveys
Manages feedback collection forms.

Data: Name, email, location, Tracker, Usage Data
Storage: Same _hj* cookies as above

Facebook Lead Ads
Collects user data via Facebook pre-filled forms.

Data: Full contact details, Tracker, Usage Data
Location: United States
Storage: _fbp: 3 months

Marketing

Trackers used for delivering personalized content and tracking advertising performance.

Meta Ads Conversion Tracking (Meta Pixel)
Tracks Meta ad conversions.

Data: Trackers, Usage Data
Storage: _fbp, fr: 3 months

Facebook Audience Network
Shows Facebook ads on external sites.

Data: Cookies, Device Identifiers, Usage Data

Google Ads Conversion Tracking
Connects Google Ads to site actions.

Data: Trackers, Usage Data
Storage: IDE: 2 years, test_cookie: 15 min

Google Ad Manager & AdSense
Serves and tracks Google ads.

Data: Cookies, Usage Data
Storage: Includes AID, IDE, FLC, NID, and many others ranging from 10 seconds to 2 years

Hotjar Form Analysis & Conversion Funnels
Analyzes form usage and drop-offs.

Data: Trackers, Usage Data
Location: Malta

Microsoft Advertising & UET
Tracks ad performance across the Microsoft ad network.

Data: Tracker, UUID, Usage Data
Storage: MUID, _uet*: varies from session to indefinite

Facebook Lookalike Audiences
Shows ads to new users similar to existing ones.

Data: Tracker, Usage Data
Storage: _fbp: 3 months

Google Similar Audiences
Targets users with similar online behavior.

Data: Tracker, Usage Data

Pinterest Ads
Serves personalized ads on Pinterest.

Data: Device info, Email, Trackers, User ID
Storage: _pin_unauth: 1 year

Remarketing & Behavioral Targeting

Facebook Custom Audience / Facebook Remarketing
Displays targeted ads using past behavior.

Data: Cookies, Email, Usage Data
Storage: _fbp: 3 months

Google Ads Remarketing & Audience Extension
Shows ads across web based on user behavior.

Data: Cookies, Usage Data

Google Analytics Remarketing
Links analytics to Google Ads retargeting.

Data: Cookies, Usage Data
Storage: test_cookie, IDE, _gcl_*

Managing Tracker Preferences

Users can manage or revoke consent via:

Device/browser settings
Cookie consent banners
Privacy widgets (if available)
Clearing browser history or stored data
Opt-out links from third-party services

Tracker settings help by browser:

Google Chrome
Mozilla Firefox
Apple Safari
Microsoft Edge
Brave
Opera

Users on mobile apps can opt out via device advertising settings.

Interest-Based Advertising Opt-Out

Users can visit:

App users can manage preferences via AppChoices.

Tracker Refusal Consequences

Users are free to block Trackers, but some features may not function properly without them.

Owner and Contact

Owner: Window Well Experts Inc.
Email: [email protected]

Third-party tracker behavior is ultimately controlled by the third parties. Users should refer to their respective privacy policies for full information.

If you need help understanding this policy or how trackers work on this site, please contact us directly.