This document informs Users about the technologies that help this Website achieve the purposes described below. These technologies allow the Owner to access and store information (e.g., via Cookies) or use resources (e.g., scripts) on a User’s device while they interact with this Website.
For simplicity, all such technologies are referred to as “Trackers” in this document, unless a distinction is needed. For example, while cookies are browser-based Trackers, other technologies may apply to mobile apps. “Cookies” refers specifically to browser-based tracking where stated.
Some Tracker uses may require the User’s consent. Consent can be freely withdrawn at any time by following the instructions in this document.
This Website uses both “first-party” Trackers (managed by the Owner) and “third-party” Trackers (provided by external services). Third-party providers may access their respective Trackers.
Cookie expiration times may vary. Users can find specifics within each service’s privacy policy or by contacting the Owner.
This Website uses “technical” cookies and similar Trackers to perform activities essential to operation and delivery of the Service.
Functionality
Trackers are used to enable basic interactions and features, such as communication with the Owner and access to core functionality.
Tag Management – Segment (Segment Inc.)
A centralized service for managing scripts/tags.
Data processed: Cookies, Usage Data
Location: United States
Privacy Policy
Storage Duration:
__storejs
: indefinite
__tld__
: session
ajs_*
: varies between 1 year and session
seg_*
: 1 year or indefinite
Experience Enhancements
Trackers used to improve user experience, such as loading content from external platforms.
YouTube Video Widget (Google LLC)
Embeds video content.
Data: Cookies, Usage Data
Location: United States
Storage:
PREF
: 8 months
VISITOR_INFO1_LIVE
: 8 months
YSC
: session
Spotify Widget (Spotify AB)
Embeds audio content.
Data: Trackers, Usage Data
Location: Sweden
Hotjar Poll & Survey Widgets (Hotjar Ltd.)
Interactive surveys for collecting feedback.
Data: Tracker, Usage Data, other types
Location: Malta
Storage Duration: ranges from session to 2 years
Measurement – Analytics
Google Analytics (Universal Analytics)
Tracks website traffic and behavior.
Data: Cookies, Usage Data
Location: United States
Storage Duration:
_ga
: 2 years
_gid
: 1 day
_gat
: 1 min
_gac*
: 3 months
AMP_TOKEN
: 1 hour
User ID Extension for Google Analytics
Links data across devices/sessions using anonymous IDs.
Data: Cookies
Location: United States
WordPress Stats (Automattic Inc.)
Tracks visits and usage.
Data: Cookies, Usage Data
Location: United States
Storage: tk_tc
: session
Google Analytics Advertising Features
Includes demographic and ad interaction tracking.
Data: Trackers, advertising identifiers
Storage:
IDE
: 2 years
_gcl_*
: 3 months
test_cookie
: 15 min
Google Analytics Demographics & Interests Reports
Accesses age, gender, interest data.
Data: Trackers, advertising identifiers
Direct Analytics (First-Party)
Internal tracking used without third-party tools.
Data: Cookies, Usage Data
Storage: modernizr
: indefinite
A/B Testing – Google Optimize / Optimize 360
Tracks responses to page variations.
Data: Cookies, Usage Data
Storage: _gaexp
, _opt_*
: range from 10 seconds to 3 months
Heat Mapping & Session Recording – Hotjar
Tracks user activity visually.
Data: Cookies, Usage Data, other types
Location: Malta
Storage: 30 minutes to 2 years across various _hj*
cookies
Survey Management – Hotjar Surveys
Manages feedback collection forms.
Data: Name, email, location, Tracker, Usage Data
Storage: Same _hj*
cookies as above
Facebook Lead Ads
Collects user data via Facebook pre-filled forms.
Data: Full contact details, Tracker, Usage Data
Location: United States
Storage: _fbp
: 3 months
Trackers used for delivering personalized content and tracking advertising performance.
Meta Ads Conversion Tracking (Meta Pixel)
Tracks Meta ad conversions.
Data: Trackers, Usage Data
Storage: _fbp
, fr
: 3 months
Facebook Audience Network
Shows Facebook ads on external sites.
Data: Cookies, Device Identifiers, Usage Data
Google Ads Conversion Tracking
Connects Google Ads to site actions.
Data: Trackers, Usage Data
Storage: IDE
: 2 years, test_cookie
: 15 min
Google Ad Manager & AdSense
Serves and tracks Google ads.
Data: Cookies, Usage Data
Storage: Includes AID
, IDE
, FLC
, NID
, and many others ranging from 10 seconds to 2 years
Hotjar Form Analysis & Conversion Funnels
Analyzes form usage and drop-offs.
Data: Trackers, Usage Data
Location: Malta
Microsoft Advertising & UET
Tracks ad performance across the Microsoft ad network.
Data: Tracker, UUID, Usage Data
Storage: MUID
, _uet*
: varies from session to indefinite
Facebook Lookalike Audiences
Shows ads to new users similar to existing ones.
Data: Tracker, Usage Data
Storage: _fbp
: 3 months
Google Similar Audiences
Targets users with similar online behavior.
Data: Tracker, Usage Data
Pinterest Ads
Serves personalized ads on Pinterest.
Data: Device info, Email, Trackers, User ID
Storage: _pin_unauth
: 1 year
Facebook Custom Audience / Facebook Remarketing
Displays targeted ads using past behavior.
Data: Cookies, Email, Usage Data
Storage: _fbp
: 3 months
Google Ads Remarketing & Audience Extension
Shows ads across web based on user behavior.
Data: Cookies, Usage Data
Google Analytics Remarketing
Links analytics to Google Ads retargeting.
Data: Cookies, Usage Data
Storage: test_cookie
, IDE
, _gcl_*
Users can manage or revoke consent via:
Device/browser settings
Cookie consent banners
Privacy widgets (if available)
Clearing browser history or stored data
Opt-out links from third-party services
Tracker settings help by browser:
Google Chrome
Mozilla Firefox
Apple Safari
Microsoft Edge
Brave
Opera
Users on mobile apps can opt out via device advertising settings.
Users can visit:
App users can manage preferences via AppChoices.
Users are free to block Trackers, but some features may not function properly without them.
Owner: Window Well Experts Inc.
Email: [email protected]
Third-party tracker behavior is ultimately controlled by the third parties. Users should refer to their respective privacy policies for full information.
If you need help understanding this policy or how trackers work on this site, please contact us directly.
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